Paramount has all but given up on Logo, a once-groundbreaking experiment in commercial media for LGBTQ audiences, insiders told TheWrap, confirming something that’s been obvious to anyone who bothered to tune into the creatively moribund cable channel.
It’s been a slow death, starting with the loss of the channel’s signature show, “RuPaul’s Drag Race,” first to sister channel VH1 in 2017, then this year to MTV. A “federation” of websites has faded away, with the leading NewNowNext property redirected to logotv.com. The Logo brand didn’t make the jump to Paramount+, though a handful of Logo-born shows like the “Drag Race: All Stars” spin-offs now stream there.