Streamers across the entertainment space are working overtime to up their subscriber numbers and keep those paying customers tuned in. For Paramount+ data chief Domenic DiMeglio, the debut of an original series is just as vital to drawing eyes to the streamer as the arrival of a Paramount Pictures movie fresh out of theaters or a newly licensed title, with the streamer attempting to “maximize the power of the Paramount Global ecosystem.”
“We all really collaborate to maximize the potential of any sort of release, whether it’s a big theatrical release, an important premiere on CBS or linear overall, or something coming to Paramount+,” DiMeglio, who also serves as the streamer’s EVP and CMO, told TheWrap.