Winning an Oscar is a huge honor for actors, of course, but historically it’s also raised the financial status of the winners in terms of salary bumps for future projects and heightened box office for the Best Picture winner.
While calculating the so-called “Oscar Effect” has never been an exact science, experts say that sea changes in the movie business, including the pandemic rise in streaming and its disruption to the theatrical box office, have made that equation more complicated than ever before.
Gabriel Rossman, a UCLA associate professor of sociology who authored a 2010 study that among other stats included data on the financial boon of Oscar nominations, said winning an Oscar can mean money for a creative, even if the popularity of awards shows has dwindled in recent decades.