This week’s Samba TV Weekly Wrap Report presents an interesting juxtaposition. The Oscars telecast, on Sunday, March 2, was far and away the most-watched linear program of the week, with 13.1 million households tuning in. While that celebration of movies drew massive viewership, the nominated movies themselves were not big draws over on streaming, where many are currently available across a variety of services.
During the weekend of the Oscars, Feb. 28 to March 2, the most-viewed Best Picture nominee was “A Complete Unknown,” was seen in 182,000 households, likely aided by its Feb. 25 launch on VOD. Meanwhile, eventual Best Picture winner “Anora” was seen in 82,000 households, placing it fifth among the nine nominees.