Now that chatbots from OpenAI and Microsoft have demonstrated generative AI’s value, companies are running to build on their APIs. Soon you’ll be able to generate recipes within ChatGPT and have it add the ingredients to Instacart. Or have it find restaurant reservations with help from OpenTable. Or discover flights with Kayak. Some companies, including Morgan Stanley, are already building standalone tools for staff and customers using AI tech like GPT-4.
This type of eager and widespread developer adoption was always the goal for the AI platforms, but something funny happened along the way. The consumer tools they built to show their capabilities — like ChatGPT and Bing Chat — garnered so much interest they’ve become destinations themselves.