OK Go has gone and done it again.
The masters of the art of the music video stopped by the “Today” show Monday morning to unveil their latest masterpiece — a visually stunning single-take parade of colored umbrellas on futuristic motorized unicycles for their album’s second single, “I Won’t Let You Down.”
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Shot in Japan’s Chiba Prefecture in August 2014, the video features the bands and dozens of extras riding UNI-CUB vehicles lent to them by Honda. Reminiscent of a Segway, the UNI-CUB is a unique omni-directional driving wheel system that is currently in the development stage.
At the top of the 8 a.m. hour, Matt Lauer and Al Roker both rode into the “Today” show plaza on a UNI-CUB.
In preparation for the album’s release, OK Go approached Honda through their friend, creative director Morihiro Harano, with the idea to collaborate and produce a music video. The resulting clip was shot using a custom “multi-copter camera” developed specifically for the project.
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OK Go’s Damian Kulash and Kazuaki Seki directed the video, with creative direction by Harano (of Mori Inc.).
Check out the outstanding results above.
And in case you missed it, the music video for “The Writing’s On the Wall,” the first single from OK Go’s latest album “Hungry Ghosts” is equally awesome.
