Phil Breman, the head of live-action series development for Mattel, knows the primal power of a good toy.
Breman, a veteran of Disney, where he oversaw live-action scripted programming, and NBCUniversal, where he handled all creative and production elements on shows like “Kenan” and “Timeless”, is helping adapt Mattel properties like “Monster High” and “Hot Wheels” for new audiences. This could mean turning “Monster High” into a live-action series or turning “Hot Wheels” into “Hot Wheels: Ultimate Challenge,” a show where winners will see their car turned into an actual Hot Wheels collectible.
“Audiences want to be engaged,” he told The Wrap for this week’s Office With a View.