The New York Times grew to over 10 million subscribers in the third quarter, boosted by an increased emphasis on digital-only subscriptions that resulted in an addition of 210,000 net digital-only subscribers in the quarter.
Breaking the subscription number down further, the additional net digital-only subscribers who joined in the last three months brought the total digital subscribers to 9.41 million. The Times boasts 670,000 print subscribers, bringing the number to over 10 million. The company’s goal is to reach 15 million subscriptions by the end of 2027.
In order to bolster its subscription base, the Times has focused on its digital offerings, including the outlet’s reporting, Cooking, Games, Wirecutter and The Athletic.