Election month was big for all three major cable news networks, but CNN saw the most record-breaking growth. Compared to last November, CNN’s total viewership grew 135% and its viewership in the key demo grew 209%, according to Nielsen Media Research ratings data. Overall, says the network, it broke all of its previous viewership records.
With its highest-rated month ever, CNN not only beat Fox News and MSNBC in the advertiser-coveted age demographic of 25 to 54, but it inched close to Fox News’ top spot in total viewers. Fox News had the highest November total, taking in 1.94 million total average viewers for the full month, with 413,000 in the demo.