LeBron James’s SpringHill Company and Marathon Films are coming together to tell the life story of rapper, activist and entrepreneur Nipsey Hussle in an untitled docuseries, SpringHill announced Tuesday.
The docuseries gives viewers an intimate look into Hussle’s life, career and social impact. SpringHill Company, a video production company co-created by James and Maverick Carter, will work with Hussle’s family and Hussle’s production company, Marathon Films, to produce the series.
“The untitled docuseries tells the comprehensive story of Nipsey, from his days as a young boy growing up in Crenshaw, to the musician and activist he became in the later years of his life. The docuseries gives viewers exclusive access to Nipsey’s inner circle, never-before-seen archival footage, and interviews with more than 50 collaborators including Snoop Dogg, Kendrick Lamar, Diddy, and Nipsey’s longtime partner, Lauren London,” reads a press release sent to TheWrap.
SpringHill company will be financing the series completely, giving Marathon Films and SpringHill Company creative independence over production and creative direction.
“It’s an incredible honor for SpringHill to have a part in sharing Nipsey’s story and legacy with the world,” said James in a statement. “He used his gift to give back to his community and lived what it means to inspire, empower, and uplift others along the way. His words, his ambition, and his actions stick with me to this day as he continues to inspire myself, our company, and people everywhere.”
Born Ermias Asghedom, and often recognized locally as “Neighborhood Nip,” Hussle is widely known not only as a musician but a community hero who stood as a pioneer for independent artists and an advocate for building financial wealth among Black and brown communities.
“Nipsey was a man of the people,” said Samiel “Blacc Sam” Asghedom, Nipsey’s older brother. “He often said his purpose in life was to inspire. Nipsey’s light shone across the world. His life is a testament that his purpose was fulfilled. The family has taken the proper time and care needed to ensure that Nipsey’s life story be detailed and presented correctly and accurately. We are honored to be able to cement Nipsey’s legacy with this epic docu-series of his life. Nipsey said, ‘If they made a story about my life, it better be a classic.’”
After launching his record label All Money In in 2010, Hussle released a series of mixtapes and eventually his 2019 studio album “Victory Lap.” The album went on to be nominated for Best Rap Album at the 2019 Grammy Awards. Hussle is a five-time Grammy-nominated artist; he earned two posthumous Grammy awards in 2020 for Best Rap Performance and Melodic Rap Performance. Hussle is also remembered as a multifaceted entrepreneur who owns a slate of businesses, including Marathon Clothing; Marathon Agency, a marketing and brand agency; and Vector 90, a community coworking space and cultural hub that works in tandem with Hussle’s STEM program “Too Big to Fall.”
“SpringHill was created to put artists and athletes at the forefront of their stories in an authentic, compelling, and creative way,” said Maverick Carter, CEO of the SpringHill Company, in a statement. “It’s an incredible responsibility to tell Nipsey Hussle’s story alongside his family and Marathon Films in a way that captures every facet of life from his childhood to his impact on community and culture. His legacy is so much more than music – he defined activism and what it means to never forget where you come from. It’s an honor for SpringHill to help tell this important story.”
View the trailer above.
