Nielsen teamed up with Twitter to mint a new social television metric to pair with its TV ratings, the companies announced Monday.
The new data will allow advertisers and programmers to gauge what shows are creating the most chatter on Twitter. It will be available for the fall 2013 TV season.
“The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,” Steve Hasker, Nielsen's president of global media products and advertiser solutions, said in a statement.