Nielsen will add wearable devices to its national TV measurements beginning this fall.
Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panelists.
The PPM is used to underpin audio, local TV and national audience measurement. It is used to measure both in-home and out of home tuning for audio and local TV and out-of-home tuning for Nielsen’s national TV estimates. The devices come in a variety of ways to wear including wristbands, clips and pendants, which are more appealing among demographics that typically have lower compliance.