Streaming continued to hold steady with a 41% viewership share in September as the start of the NFL season offset a seasonal month-over-month decline of 2.2%.
Amazon’s Prime Video saw a 12% bump in viewership during the month to a platform best of 3.6%, driven largely by “Thursday Night Football.” The original series “The Rings of Power,” which was the month’s third most watched streaming title with 4.3 billion viewing minutes, also contributed to the service’s increase for the month.
Peacock also saw a boost from the NFL with its exclusive coverage of Green Bay vs. Philadelphia on Sept. 6, which generated 2.6