Total TV viewing climbed 5% month-over-month in January, boosted by NFL and NCAA football, scripted dramas and news programming, according to Nielsen’s latest Gauge report.
The NFL’s AFC Championship game on Jan. 26 on CBS drew the largest audience for the month of 57.4 million viewers, followed by Fox’s NFC Championship game the same day, which brought in 44.2 million viewers.
Coverage of the college football playoffs on ESPN, as well as other various bowl games, drove a 42% bump in cable sports viewing in January. The seven CFP games in January accounted for the top seven cable telecasts for the month, led by the 22.1