When Gawker Media began retooling the layouts of its collection of blogs in beta form earlier this year, it wasn’t hard to see what they were up to. At the time, I called it “a massive redesign that will render its collection of eight or so blogs as retooled destination sites” with top stories anchored to a landing page optimized for viewing on devices like the iPad. (Disclosure: I cover tennis for Deadspin, Gawker Media’s sports blog.)
Well, the redesign nearly complete, with a rollout planned over the next couple of months.
On Tuesday, Gawker Media blogfather Nick Denton explained why he decided to make the change — in a 3,200-plus word post entitled, “Why Gawker is moving beyond the blog.”