Ratings: ‘Big Brother’ Gives CBS Win in Total Viewers, But Fox Ties in Key Demo

And once again, Thursday’s primetime numbers are inflated by NFL preseason

Monty Brinton/CBS

CBS and Fox tied for Thursday primetime’s ratings with win a 1.1 rating/6 share among adults 18-49, but CBS pulled ahead in total viewers thanks to “Big Brother.”

CBS was first in viewers with an average of 5.3 million and Fox was second with 4.6 million.

For CBS, sandwiched between repeats, “Big Brother” at 9 p.m. scored a 1.4/7 and 6.1 million viewers. For Fox, the network aired only repeats.

However, those preliminary numbers will be revised because of the 16 NFL preseason games Thursday night, many of which were aired by local affiliates who pre-empted network programming. So the fast-affiliate ratings are subject to significant adjustment when final numbers come in later Friday.

Without factoring in football pre-emptions, ABC and NBC tied for third, both with a 0.8/4 rating. ABC was third in viewers with 4 million and NBC was fourth with 3.9 million.

For ABC, following a repeat, “Reef Break” at 9 got a 0.9/4 and 4.3 million viewers. Another episode at 10 received a 0.6/4 and 3.4 million viewers.

NBC stacked its primetime block with encores.

Telemundo was fifth in ratings with a 0.4/2 and seventh in viewers with 1 million.

The CW and Univision tied for sixth in ratings, each with a 0.3/2. The CW was fifth in viewers with 1.2 million and Univision was sixth with 1.1 million.

For The CW, “The Outpost” at 8 got a 0.3/2 and 1.2 million viewers. At 9, “Two Sentence Horror Stories” had a 0.3/2 and 1.2 million viewers. A repeat followed.

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