David Muir has something to crack a wry smile about this morning. Brian Williams‘ grin is likely a little more tempered.
“ABC World News Tonight With David Muir” has officially won 2014’s third quarter in the key 25-54 demo, averaging 1.955 million viewers. “NBC Nightly News With Brian Williams” was second with 1.845 million. The latter stat was good enough (or bad enough, really) to mark the lowest quarter ever — since at least 1991, when electronic records began — for “Nightly.”
That said, you don’t have to trace back too far to find the broadcast news program’s prior low: It was Q2 of this year.