Netflix’s Mike Tyson-Jake Paul boxing match drove 1.43 million new sign-ups within three days of the fight — making it the “single largest acquisition moment” in the streamer’s history, according to a new report from Antenna Data on Monday.
The quick influx of new subscribers helped make it the “most-streamed sporting event in history,” according to Netflix, with the company reporting the Nov. 15 fight had 108 million viewers.
Those 1.43 million new subscribers represented a significant change of pace for Netflix, which tends to have a “very steady rate of sign-ups” thanks to its “high penetration levels” and “very broad programming library,” Antenna said in its report.