Netflix Tries Out New Premium Pricing for High-Definition Streams in Germany and Italy

New “Ultra” plan would cost about $20

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Netflix subscribers in Italy are seeing a “più costoso” or “more expensive” new top-tier plan being tested by the streaming giant.

The “Ultra” package, featuring four simultaneous HD streams, would cost Italian subscribers €16.99, or a shade less than $20, per month. (U.S. customers might notice their $13.99 “Premium” accounts already offer four concurrent HD streams.) The new plan was first spotted by TuttoAndroid.

“Ultra” is popping up in other European countries, too, including Germany, where it was noticed by CordCutting.com. German customers are seeing “Ultra” cost up to €19.99, depending on the browsers they use.

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