Season 7 of “Formula 1: Drive to Survive” premiered on Friday, March 7, and Netflix’s racing docuseries has proven to be consistently popular since it first debuted in 2019. Parrot Analytics’ Streaming Economics system calculates that the show has delivered over $290 million in global streaming revenue for the platform from 2020 through 2024.
The series isn’t just a money maker for Netflix, it also helped broaden the fanbase of Formula 1 by providing a new entry point to the sport for fans initially drawn to the show’s personal stories and behind-the-scenes drama. “Drive to Survive” can be a model for other platforms and sports looking to leverage the docuseries format to drive revenue and grow fanbases.