Netflix announced during its third-quarter earnings call last week that it had reached an important milestone. The streaming leader overtook a major legacy media company in Corporate TV Demand Share — demand for all original TV content produced under a company’s corporate umbrella. Netflix (9.6%) jumped ahead of NBCUniversal (9.0%) during the quarter to claim fourth place in the category.
The metric assesses the long-term viability of media conglomerates and can help value a TV library. It also demonstrates lucrative long-term licensing potential, if Netflix ever decides to pursue that strategy. In just 12 years since its first original debuted, Netflix has built a more in-demand TV empire than NBCUniversal, whose original TV programming dates back to the 1940s.
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