Netflix is looking to move up the launch of its ad-supported pricing tier to launch in November, allowing the streamer to get ahead of Disney+ when it launches its own ad-supported model on Dec. 8, according to multiple media reports and first reported by the Wall Street Journal.
“We are still in the early days of deciding how to launch a lower priced, ad supported tier and no decisions have been made. So this is all just speculation at this point,” a Netflix spokesperson told TheWrap.
Though Netflix said on its investor call from back in July that it expected to launch ads on Netflix by early 2023, WSJ reported Thursday that multiple ad-buyers were told by Netflix that an ad-supported model would launch by Nov.