Despite Netflix’s considerable investment in creating original content, a majority of its most popular shows remain licensed from outside networks.
Between the last quarter of 2021 and the first quarter of 2023, original shows’ share of Netflix’s catalog grew from 52% to 61%. During this same period, the demand share of original content among the top 25 shows on the platform decreased to 24.9% in the first quarter of 2023, the lowest it has been in recent years, according to Parrot Analytics’ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
Of the top 25 most popular shows on the platform in the first quarter of 2023, only seven were Netflix originals.