Netflix’s companion fan website Tudum — the streaming service’s hub for news about its original content and additional marketing arm — began layoffs on Thursday, less than six months after its launch in early December. It was part of a larger reorganization of the marketing department, which included the promotion of top executives and elimination of several positions.
In total, 25 full-time staffers and contractors were laid off from the company’s global marketing team of over 500 people, an individual with knowledge of the situation told TheWrap.
Shelly Gillyard and Jonathan Helfgot, vice presidents of U.S. and Canada series and film marketing, respectively, are being promoted to co-lead the streamer’s North American marketing division, filling the job post previously held by Marian Lee.