The growing interest in non-English TV shows among US audiences has been widely documented, and much of this trend can be attributed to Netflix. The platform has leveraged its first-mover advantage by being the first to deliver original programming and heavily invest in foreign-language content. This strategy has helped Netflix shape viewers’ habits, fostering a taste for more linguistically diverse content and cementing its reputation as a leader in international TV in the US.
According to Parrot Analytics’ Content Panorama, 33.8% of all new seasons of Netflix originals released in the US in 2020 were non-English. By 2024, this figure had grown to 50.5%,