Netflix’s Greg Peters says that artificial intelligence has officially passed the “super hype bump” of the technology adoption cycle.
“For almost two decades, we’ve been using machine learning in our recommender systems, those things which connect titles and members together. We’re excited about generative AI and what generative AI can do. It’s incredible to see the rate of growth of that technology,” the streamer’s co-chief executive told the Financial Times’ Business of Entertainment Summit on Friday.
“Having said that, for those of us who are actually using the technologies, we’re in that point of the technology adoption cycle where we’re past the super hype bump,” he continued.