Black households were 25% more likely to watch the new season premiere of “Ginny & Georgia” on Netflix than the average U.S. household, new data from Samba TV showed, highlighting the appeal of shows with diverse casts.
“‘Ginny & Georgia’ is proving to be one of the more popular Netflix premieres among diverse audiences, over-indexing among Black households in its sophomore season premiere,” said Samba TV president Dallas Lawrence. “What we are seeing time and again is that shows that invest in cast members that look like their audience tend to perform well in today’s crowded streaming content marketplace.”