Earnings season for the major streamers will kick off on Thursday with Netflix. The streaming behemoth is slated to deliver its fourth-quarter results after the market close, but its figures may look very different from previous quarters as the company has shifted its main priority from subscriber growth to revenue.
The third quarter of 2022 saw Netflix bounce back after two consecutive quarters of subscriber losses, giving the company and competitors like Disney and Warner Bros. Discovery hope that there is more room to run in streaming after the subscriber boom during COVID-19 lockdowns fizzled out.
At the same time, Netflix made clear that subscribers are not the only metric of success and that it would establish new revenue streams through an ad-supported tier and monetized account sharing.