Six months after the launch of Netflix and Disney+’s ad-supported tiers, the offerings have seen strong adoption among new subscribers to the services.
According to findings from a survey of 2,506 U.S. adults by Samba TV and HarrisX shared exclusively with TheWrap, 19% of Disney+ subscribers and 11% of Netflix subscribers have the services’ ad-supported tiers. Within these groups, only 15% of each downgraded from a previous subscription. The remaining 85% signed up after the ad-supported tier was introduced.
In comparison, 26% used Netflix’s ad-free basic tier, 29% used the standard plan and 24% used the premium plan. As for Disney+, 29% of subscribers surveyed used the premium plan, 15% used the Disney+ Trio Premium bundle, 13% used the Disney+ Trio Basic bundle and 9% used the Disney+ Duo Basic bundle.