As Netflix reported fourth-quarter earnings last week, it shocked the industry by also announcing that Reed Hastings, the long time head of the company and architect of its transition from a DVD-by-mail service to global streaming leader, would step down as CEO. His shift, though, is just an outward sign of the significant inflection point the company finds itself at, as shown by numbers that reflect changing consumer behavior as the streaming industry matures.
Netflix hit a new low in terms of the global share of demand for its original series in the fourth quarter, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.