New to the charts and landing at No. 3 in the latest Wrap Report is Netflix’s new comedy-drama “Beef,” which more than one million U.S. households watched during its first four days of streaming. Millennials and Gen Z audiences helped drive viewer interest, overindexing by the largest margin of any age group based on viewership of the premiere. The subsequent two episodes of the miniseries followed suit at No. 4 and No. 7 on the charts, with the premiere episode driving audiences to continue watching.
Featuring a predominantly Asian-American cast, with Ali Wong and Steven Yeun in leading roles, “Beef” generated strong viewership with Asian households overindexing by double digits (13%) compared to the national average for the week of April 5-11.