Since its official launch two years ago, Netflix’s ad tier has grown to 70 million monthly active users globally and accounts for over 50% of new sign-ups in 12 countries where the offering is available.
The milestone comes as the streamer has sold out all available in-game ad inventory for its upcoming NFL games on Christmas Day and brokered new partnerships with companies including FanDuel, Verizon and Kia.
FanDuel will be the exclusive pregame sportsbook betting partner with an in-show feature that will include Christmas Gameday talent, offering analysis and predictions aligned to FanDuel’s wagering odds for the games, while Verizon will be the official partner of a segment that will run before kickoff.