A former IMDb executive is building an IMDb for online video stars and musicians. John Gibbons, who helped IMDb make money from products such as IMDb Pro, has founded NeonGrid, a crediting platform that lets anyone take credit for a video, web series or podcast they made.
The product launched Thursday at VidCon, the annual convention for the online video community, and has several high-profile partners in tow, including multi-channel networks Machinima and Big Frame and YouTube stars Olga Kay and Lauren Elizabeth.
Also read: Can Big Frame Build a Management Company for Internet Stars?
While nobody needs a crediting platform to learn about a true star — be it Tom Cruise or Ms.