Film distributor Neon has rocked an otherwise sleepy Sundance Film Festival, leading with four acquisitions so far, including a headline-grabbing $10 million sale for tech thriller “Assassination Nation.”
That splashy sale turns out to be only about half from Neon, but the point is the same. Indie buyers faced an aggressively changing marketplace as they headed to the festival, making many unsure as to who would buy and how much they would spend. Neon has been shining brightest in acquisitions so far.
Neon’s game plan seems to be building a slate from scratch with as many purchases as possible, one individual with knowledge of the market told TheWrap, chasing a similar business model as Oscar-winning indie darling A24.