NBCUniversal officially kicked off the 2017 broadcast television upfronts this morning from Radio City Music Hall, when Comcast’s prized small-screen media company pitched advertising executives on next year’s schedule.
Here are seven things that stood out from the annual ad sales event:
It Was Looong
The presentation — which combined both NBC/Telemundo broadcast and all NBCUniversal cable — lasted a hair under two hours, though it felt more like three. Thankfully, NBC provided attendees with a granola bar, a bottle of water, and some classy popcorn. That helps.
“The Voice” Is Getting a Coach With Chops
Jennifer Hudson opened this morning’s event by absolutely crushing “And I’m Telling You.” Unfortunately, the speaker volume didn’t do the “Dreamgirls” star and “Voice” Season 13 coach any favors — either it was way too loud in there, or this writer is getting way too old. Possibly both.
“Will & Grace” Pre-reunion Reunion
Without a doubt, the most impressive part of NBCU’s giant sales pitch was how seamlessly and hilariously a pre-recorded “Will & Grace” sketch-turned-musical turned into a live performance, complete with the cast members rising from beneath the stage, accompanied by a full orchestra. Yeah, it was cool — watched the pre-taped part here.
The Cell Phone Cameras Came Out — and Stayed Out
It didn’t hurt that NBCUniversal owns cable channel E!, which owns — err, employs — Kim and Khloe Kardashian, who were in attendance. The cast of “This Is Us” were treated to a ton of smartphone flash photography, as well “World of Dance” and “Shades of Blue” star Jennifer Lopez. If you want to see what we’re talking about, check pretty much any advertising exec’s Instagram this afternoon.
Seth Meyers Kills
NBC saved its “Late Night” host for last this time — and as usual, he delivered. Click here for Meyers’ best jokes. Seriously, don’t sleep on Meyers in the conversation of late-night’s best.
Though the Best Laughs May Have Come From “Law & Order: SVU”
Yes, you read that right. A pre-taped sketch of rapper/actor Ice-T interrogating NBC executives in “SVU” character was way funnier than the premise may sound — especially when he asked them all if they’re afraid of ad sales boss Linda Yaccarino. The answer? “Everybody’s afraid of Linda Yaccarino.”
Megyn Kelly Is “Here” and “Psyched”
The new NBC daytime and Sunday prime host didn’t say anything beyond that. Like, anything. Sorry to disappoint, Fox News haters.
Up next on the upfronts schedule is Fox, which takes place this afternoon from New York City’s Beacon Theater.