NBC announced that it had won the 52-week season for the first time in a decade on Tuesday. Simultaneously, the network said that it is doing away with the more traditional fall season and shifting to a full-year focus.
The announcement was new, but the strategy has been in-house for a while. “We’ve been thinking about doing this for some time,” Alan Wurtzel, president of research and media development, NBC Universal told TheWrap. “It just got to the point where everybody kind of said, ‘You know what? There just seems to be no reason not to do it and every reason to do it.’”