Shine America has hired PR veteran Joe Schlosser, previously of NBC, to the newly created position of senior vice president of communications.
As the company's first in-house PR executive, Schlosser will oversee Shine America’s branding, trade and consumer media relations, programming publicity, events, and talent relations. He will also serve as the company’s chief press officer, working with Shine's outside PR agency, Triple 7.
"Joe is one of the most respected PR executives in the business and we are thrilled for him to join Shine America," said Shine America CEO Carl Fennessy. "His extensive experience in all facets of communications will be invaluable as we elevate the corporate profile of Shine America, our slate programs and their consumer products."
Schlosser spent 10 years at NBC. In his most recent role, senior vice president at NBC Entertainment Television Publicity, he supported all media relations, corporate communications and talent relations for the network and its sister studio, Universal Television. He was also recently named national co-chair for the NBCUniversal Veterans Network.
He was previously Los Angeles Bureau Chief for Broadcasting & Cable.
Shine America is known for producing hits including NBC's "The Biggest Loser" and "The Office," as well as adaptations of Shine Group formats including "MasterChef." Through its distribution arm, Shine International, it distributes programming to more than 150 countries.
