NBC has officially won another 52-week season in TV ratings for the advertiser-sought 18-49 demographic — and the impressive claim would stand even if one removed its big Rio Summer Olympics ratings boost.
Ignoring those few August weeks of automatic and comfortable competition wins, NBC still tops the older-skewing CBS in the main demo, with a 1.97 versus a 1.86. Of course, we don’t really have to do that at all. NBC pays handsomely for those rights, it has earned the Nielsen numbers that come with them.
Below are the actual standings, including the Brazilian primetime performances. Unless otherwise noted, all data is through 51 weeks and comes from Nielsen’s “most current” metric, which includes a week’s worth of delayed viewing where available.