NBC's new game show "It's Worth What?" will premiere on July 12 from 8 to 9 p.m., the network announced on Wednesday.
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The series, hosted by comedian Cedric the Entertainer, will pit contestants against each other as they attempt to guess the value of various items, in pursuit of up to $1 million in prize money.
Co-created and executive produced by "Are You Smarter Than a 5th Grader" executive producer Roy Bank and "The Insider" host Lara Spencer, the show is produced by Merv Griffin Entertainment.