The ongoing battle for the television rights to the NBA could lead to as much as a $76 billion payout to the league – three times more than the league’s current deal – over an 11 year-term, according to Bloomberg.
So far, the league has agreed to deals with the Walt Disney Company and Amazon; the Disney deal is reportedly worth $2.6 billion per year, the Amazon deal worth $1.8 billion annually. Though neither deal has been signed and the specifics of each are being ironed out, it seems likely they will move forward.
That leaves room for a third competitor in this live sports race.