NBA TV Becomes First Sports League to Offer Direct-to-Consumer Service for $7 Per Month

NBA TV is now the first linear sports league network offering a direct-to-consumer subscription service — bypassing the need to have a cable or satellite package to watch it  —  the league announced on Tuesday morning. Hoops heads will now be able to watch NBA TV for $6.99 per month or $59.99 for an annual subscription. Fans can stream the channel — which offer more than 100 live games per year, along with studio analysis, shows, and an archive of classic games  — on the NBA app, which is available on several streaming platforms, including Apple TV, Roku and Amazon Fire Stick. “NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” Chris Benyarko, NBA Senior Vice President, Direct to Consumer, said in a statement. “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.” The new offering comes after NBA Digital recently launched a new show, “Center Court,” which will add extra insight to 20 live games this season, including new camera angles and in-depth analytics for hardcore fans. And for Warriors fans that might be sad about Steph Curry’s injury, they can relive the glory days by accessing the NBA’s archive of throwback games, including all NBA Finals games since 2000. The NBA app is jointly managed by the NBA and Turner Sports, its longtime broadcast partner. “Innovation has always been at the core of our NBA Digital partnership and the launch of this direct to consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands,” added Tina Shah, executive vice president and general manager at Turner Sports.