The NBA signed a new multi-year deal with MGM Resorts International to become the first official betting sponsor for a major U.S. sports league.
As part of the partnership, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts’ land-based and digital sports betting offerings throughout the United States. In a press release from the NBA announcing the deal, the league said it will work with MGM Resorts to make sure the integrity of NBA and WNBA games is protected, including anonymized real-time data sharing.
“As the landscape for sports betting in the U.S.