TikTok Is Under Fire: Why a PR Powerhouse Hire and C-Suite Shake-Up Make Sense | Analysis
Out: creators. In: regulators.
That’s the implicit message in TikTok’s recent management shakeup, which saw longtime executive V. Pappas, the company’s chief operating officer and champion of its creator-focused strategy, step down and Disney PR vet Zenia Mucha sign on as the company’s head of communications.
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