By Christofer Hamilton

The sixth and final season of “The Handmaid’s Tale” premiered on Hulu on April 8. In addition to being critically acclaimed, the show set a record as the first streaming series to win the Outstanding Drama Series Emmy. While industry plaudits don’t pay the bills, “The Handmaid’s Tale” has been a financial success as well, delivering nearly $300 million in global streaming revenue according to Parrot Analytics Streaming Economics system. American audiences generally associate this series with Hulu, but “The Handmaid’s Tale” has helped drive revenue across a number of platforms in different regions around the world.

The bulk of the streaming revenue made by “The Handmaid’s Tale” has been on Hulu in the U.S. However, the show has made over $100 million for Amazon Prime Video since 2020 in the markets where it is available on this platform. How exactly has this show made revenue for these platforms? Through a combination of attracting new subscribers to sign up and keeping existing subscribers around.