By Scott Mendelson and Umberto Gonzalez

The promotion of Donna Langley, the head of the Universal film studio, to chief content officer overseeing all of NBCUniversal’s entertainment divisions, is Comcast President Mike Cavanagh’s first big decision in his tenure running the media business directly. It’s a savvy move to advance a quietly accomplished leader while other major studios are struggling, many insiders told TheWrap.

“In a time when these studios are a mess, it’s a safe move,” a producer told TheWrap about promoting Langley, referring to the box office woes and internal challenges at rivals like Bob Iger’s Walt Disney Company and David Zaslav’s Warner Bros. Discovery.