Earlier this week, Hollyblogger and producer Ted Hope submitted his "38 More Ways the Film Industry Is Failing Today." Here’s what I think of his 38:
1. We cannot logically justify any ticket price whatsoever for a non-event film. There are too many better options at too low a price. Simply getting out of the house or watching something somewhere because that is the only place it is currently available does not justify a ticket price enough. We still think of movies as things people will buy. We have to change our thinking about movies to something that enhances other experiences, and it is that which has monetary value.