Jimmy Iovine and Dr. Dre will launch a new paid subscription music service this summer branded under the successful Beats headphone brand, Iovine said on Tuesday.
Speaking at AllThingsD’s conference in Laguna Beach, the chairman of Interscope-Geffen-A&M sought to explain why his service will be better than the ones currently available. One reason? It’s being designed by creative people instead of geeks.
“Most technology companies are culturally inept,” Iovine said. “The way content companies never get tech right, [tech companies] never get culture right. They can hire anyone they want to sing in front of advertisements, but they never get curation right.”