The “2016 MTV Movie Awards” hauled in a bunch more viewers than last year, but the show was also simulcast on a bunch more stations.
Last night’s linear premiere earned 3.5 million total viewers across nine Viacom networks (MTV, Comedy Central, VH1, BET, MTV2, CMT, TV Land, VH1 Classic and Logo). The 2015 version had 2.3 million viewers across four channels (MTV, VH1, MTV2 and Logo).
That’s a 54 percent jump in eyeballs, though not exactly an apples-to-apples comparison. (For those who like math, that’s a 125 percent leap in participating cable channels.)
Still, digitally, the growth from year to year was even larger. Sunday’s 46 million streams were up 136 percent from the prior year. Obviously, technology adoption contributed there.
Among viewers 12-34, the show scored a 2.4 TV rating, which was up 22 percent from the prior spring.
The “2016 MTV Movie Awards,” hosted by Dwayne “The Rock” Johnson and Kevin Hart, was the most-social show on Sunday, per Nielsen.