MSNBC is set to launch a new comprehensive brand campaign that alludes to the channel's left-leaning identity.
The network's new "comprehensive branding initiative" is built around the slogan "Lean Forward." It will include print and online ads as well as a series of TV commercials directed by Oscar-winner Spike Lee.
Technically, MSNBC's ads don't overtly identify the channel's liberal slant, but the TV commercials include several subtle signals that the network is firmly in Blue State territory. Lee's "Lean Forward" spots include clips of JFK and gay weddings. The ads are also filled with imagery and quotes that celebrate immigration and diversity.