The next big thing in tech was on full display at the Super Bowl. You might have missed it if you were distracted by Rihanna or Patrick Mahomes. But MSG’s big reveal of U2 as the debut act for the $2.2 billion MSG Sphere in Las Vegas this fall was the real triumph.
This experience promises to be like no other in the world of live — IRL — entertainment. It will put socially isolating VR to shame. It was a triumph because it wasn’t about tech taking away jobs or killing our humanity. It was how tech can enhance human creative experiences and bring live, in-person experiences to even greater heights.